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Our Journey
We’re two friends who left the corporate world and drastically transformed our careers to build lives fueled by passion, purpose, and impact. Annemieke Lais, entrepreneur and creator, and Dr. Madeleine Heuer, mindset coach for high achievers, combine our experience to help ambitious solopreneurs, coaches, and creatives break free from procrastination, self-doubt, and overwhelm — so you can confidently take action, follow through on your goals, and create lasting success on your own terms.
In chasing what truly mattered, we uncovered lessons, insights, and a way of living that transformed everything. Now, we’re here to share those discoveries so you can craft your own thriving life and career—aligned, empowered, and fully in flow.
OUR MISSION
Empowering people to grow with purpose, creating lives where they truly thrive.
Through science-backed strategies, inclusive learning spaces, and genuine community, we help individuals unlock their potential, grow with purpose, and create a life that energizes them. We believe that with the right mindset, tools, and support, anyone can navigate challenges, build lasting momentum, and keep moving toward the version of themselves they most want to become — without burnout or losing what matters most.
This is us
Dr. Madeleine Heuer
COACH, SUNSHINE CHASER, ETC.
Hi, I’m Maddy — half German, half Korean, and 100% sunshine chaser. I split my time between vibrant Berlin summers and island-hopping winters in South Asia, always seeking meaningful connections, adventure, and the beauty of nature. But my life wasn’t always this aligned. I once lived on autopilot and in survival mode, pushing through a PhD in Political Science and climbing the corporate ladder, believing that quitting or changing paths meant failure. The result? Stress, burnout, and a deep sense of unfulfillment — until I decided to rewrite my story.
Today, as a mindset coach, I help high-achieving professionals and entrepreneurs break free from stress, procrastination, and self-sabotage so they can take bold action, thrive from within, and create success that not only looks great on the outside but feels absolutely amazing on the inside. My mission is to guide you to your next-level life — one where you’re energized, empowered, and deeply fulfilled.
Annemieke Lais
My name is Mieke, and I am an entrepreneur and independent consultant with more than eight years of experience driving transformative change in education. I am deeply passionate about reimagining how we teach and learn, and I work with corporates, schools, governments, and foundations to shape innovative approaches that unlock human potential.
At the heart of my work is a lifelong curiosity about what it means to live a fulfilled, happy, and purposeful life. This curiosity fuels my commitment to helping individuals and institutions discover new ways of learning that empower growth and transformation.
Originally raised across different parts of the world, I am now based in Berlin. My international upbringing has given me a global perspective and a strong belief in the power of diversity and connection. Outside of work, I find joy in traveling, dancing, and indulging in philosophical explorations and creative “doodles.”